We are passionate technologists, professional beekeepers, global consultants & digital entrepreneurs each with over 10+ years of experience

Erik in the company bee-shirt

Erik in the company bee-shirt

Erik Bast

Managing Director

Erik has experience delivering technology in the highest levels of major corporates in NZ and overseas. The importance of long term relationships, the deep belief in the potential of technology to change the world for the better and a high standard of professionalism are core to how he operates. These key pillars, imbued into BeeApp’s DNA have set up our team, product and company for long term success. Erik is BeeApp’s Managing Director and keeps our team heading in the right direction.

Christian mid field research

Christian mid field research

Christian Stresing

Chief Technology Officer

Christian has experience in creating and building cutting edge technology solution for all large automotive players. He prides himself on high quality pragmatic solutions that deliver outcomes. With capability that involves machine learning, data science, software design, geolocation, cyber security and many others, he is able to architect the most effective solution to each unique customer challenge. Christian is BeeApp’s CTO & CIO and keeps our focus on building well designed, robust and high quality solutions for our customers.

Dale with BeeApp in action

Dale with BeeApp in action

Dale De Luca

Director & Subject Matter Expert

After changing the type of suit he wore to work Dale has enjoyed getting deep into the beekeeping and queen breeding industries. With years of experience in the field and managing various beekeeping operations Dale is a walking textbook of knowledge on the intricacies of keeping bees commercially.

Dale serves as BeeApp's subject matter expert and resident beekeeper.


Erik first started thinking about apiculture technology in 2014 during a visit to beekeeper Dale’s operation in New Zealand’s beautiful Marlborough region. Erik immediately fell in love with bees and started learning about the industry. One morning over honey glazed bacon and eggs, Erik and Dale brainstormed how they could use software, data science and all kinds of technology to enhance Dale’s beekeeping activities.

Upon putting ideas to paper, Erik reached out to Christian. A few late night calls to Berlin later, where Christian is based, they began building the first prototype for Dale's business and BeeApp was "grafted"!

There have been many plates of bacon and eggs since. The product has evolved significantly and their passion for the industry is growing with each day. One unchanging fact is the team’s dedication and commitment to build an awesome company that helps our bees and the apicultural industry.